Collaborated in a cross-functional data-driven team to discover market insights, devise new strategies, and propose tactics designed to enhance brand engagement and boost conversion rates. Assessed efficacy of B2C campaigns with A/B testing, analyzed opportunities to restructure workflows and improve efficiency. Synthesized insights designed to combat market saturation and creative fatigue.

Notable accomplishments:

• Pioneered and redefined traditional OOH campaigns by infusing acquisition elements, leading to a significant boost in conversions.
• Discovered business opportunities through strategic geo-targeting.
• 9% YoY increase in CR.
• Built an automation model to review strategies and uncover winning approaches.

Reinvigorated B2B marketing strategies by focusing on research-driven customer targeting, data validated SEO improvements, and engaging creative content. Nurtured sales leads by developing holistic user journeys, designed a social media master plan, devised, produced and launched compelling ad campaigns, and used data-generated insights to guide the overall content strategy.

Notable accomplishments:

• 12% YoY increase in SQL.
• Achieved first page Google ranking with SEO keyword tailoring.
• Tripled subscribers and overall engagement through net-new community newsletter.
• Wrote, directed and led social media ad campaigns.

Oversaw social media reporting, metrics, and KPI analysis to guide strategic planning for both short-term impact and long-term success. Led a team of content writers, directing efforts based on data-driven insights, significantly improving SEO visibility by propelling rankings from beyond the top 100 results to the first page of Google within two months.

Notable accomplishments:

• Developed targeted news stories for the unique needs of key membership base.
• Connected various channels, accounting for 70% of membership conversions.

Played a pivotal role in enhancing B2C engagement and retention by spearheading the rebranding of Uber Assist. Crafted diverse promotional content utilizing eDM, blog tactics, and SMS strategies. Designed direct mail marketing materials to effectively acquire and nurture leads for Uber Flash and Uber Pro products.

Notable accomplishments:

• Conversion and growth rate of 370% in the retargeting of Uber Assisted.
• Increased customer retention by 25% through targeted social media campaigns.

Collaborated closely with overseas magazine editors to create compelling promotional materials. Authored engaging social media content to maintain robust connections with the brand’s subscriber base. Played an active role in organizing and executing weekly outdoor and web-based promotional events.

Notable accomplishment:

• Enhanced brand engagement through strategic social media promotions and interactive events, ensuring consistent messaging across all platforms.

• First Class Honors: Master of Arts in Digital Media & Information Studies and English Language

• Exchange programme, studied at University of Wisconsin – Madison, GPA3.50 (17′-18′)