Brand & Growth Marketing Strategist
I build brands by understanding what makes customers connect, engage, and stay. I shape marketing strategies that strengthen brand identity, drive customer growth, and solve business challenges with creativity and data-driven insights.
My expertise lies in managing content and developing strategies for branding and acquisitions. I’m experienced in email marketing, social media, out-of-home advertising, branding initiatives, and direct mail.
I’d be happy to discuss potential business opportunities.
Professional Experience
Work experience
Marketing Specialist
HelloFreshAUG 23 – Present
- Led creative development from concept to launch, ensuring campaign materials met brand and performance standards.
- Ran 150+ direct mail A/B tests and managed budgets across three brands(HelloFresh, ChefsPlate and Factor), boosting CTR, CR, and brand impact while optimizing cost per acquisition.
- Launched an OOH campaign with voucher-driven creative, driving an 8M reach and 35% lift in conversions based on geographic holdout analysis.
- Led ROI-driven creative campaigns, boosting direct mail revenue by 8% YoY.
- Launched a direct mail plating challenge that increased engagement and drove a 22% lift in direct traffic and improved brand recall.
Marketing Specialist
ExperiencePoint Inc.OCT 21 – JUL 23
- Rebranded a struggling newsletter by redesigning the sign-up journey and strengthening CTAs, resulting in a 2% MoM increase in sign-ups and a 12% YoY increase in SQLs.
- Streamlined lead generation for email and paid social campaigns using HubSpot and Salesforce.
- Increased organic traffic by 35% by optimizing key content pages for Google first-page ranking, leveraging keyword mapping and backlink partnerships.
- Strengthened brand authority and customer loyalty by positioning the company as a trusted leader through paid social campaigns on Meta and LinkedIn.
Content Specialist
HSBC BankMAR 20 – APR 21
- Boosted brand engagement and subscriber growth by directing content strategy, managing writers, and integrating paid campaigns, leading to 150+ sign-ups per blog post.
- Collaborated with Legal & Compliance to ensure content aligned with regulations and brand standards.
- Curated high-value, member-exclusive newsletter content, fostering engagement and brand loyalty.
- Developed SEO-driven brand storytelling, achieving 90% first-page Google rankings and increasing organic traffic by 25% MoM.
- Refined keywords, backlinking, and technical SEO elements to strengthen lead generation performance.
Creative Marketing Copywriter
Uber Technologies Inc.OCT 19 – FEB 20
- Strengthened Uber’s brand positioning by identifying market gaps and expanding messaging to young professionals and caretaker audiences, increasing Uber Assist conversions by 370%.
- Optimized email performance through A/B testing, refining messaging to drive conversion growth.
- Created high-impact promotional content across social media, paid social, email, SMS to drive product adoption.
Education
Master of Arts in Digital Media & Information Studies and English Language
University of Glasgow2015-2019
- First Class Honours: Master of Arts in Digital Media & Information Studies and English Language; GPA: 4.0
- Exchange program, studied at University of Wisconsin – Madison, GPA3.5
- GEM Mentorship Program ‘24-’25: mentoring high school students in personal growth and career planning.
Skills
Inbound
Marketing
Email & Newsletter
Content Management
Social Media
Customer Jouney
Design
Adobe Illustrator
Adobe Photoshop
Adobe Indesign
Adobe Audition
WordPress
Canva
Brands I Worked At
