Content Strategy
SEO is important to not only marketing, but to growth as a company.
Creating content is more than just words on a page. It’s about building a voice for a brand or industry, and a lasting identity that resonates with readers, and this is where SEO comes into play critically.
During my time at HSBC VisionGo as a Content Specialist, I had the opportunity to lead a small team of writers to develop content that inspires businesses, especially SMEs. My research skills in data and the market helped us navigate our content direction and elevate our SEO performance. As a result, more than 90% of our content ranked on Google’s first page within the first two months of publication. It was a very rewarding experience when we created this reciprocal engine that inspires business and boosted the reputation and exposure of our website. Connect with me to learn more!
